Ecommerce & Digital Coordinator
Hi, I'm Jin. Lovely to meet you.
REMYmy eldest is my son
ROMYmy youngest is my daughter
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Lovely to connect with you. How are you? (Honestly, applying for a brand I genuinely love is exciting and a little nerve-racking.)
I've spent the last 16 years building, running and improving online stores. I started in UX design, but my work has always gone beyond making things look good. I look closely at how customers discover products, where they hesitate, what helps them feel confident, and what finally gets them over the line.
Over the past 2 years, I've worked well beyond design: managing Shopify day to day, merchandising products, running Meta campaigns, supporting SEO, and using data to decide what to improve next. When I read this job ad, my honest first thought was: this is what I already do every day.
As a customer, Halcyon Nights has been one of those rare brands we keep reaching for. The colours and prints are beautiful, but what really stayed with me was the quality of the fabric. My eldest's zip suit eventually broke at the zip, never the fabric, and it still felt soft enough to pass down to my daughter. That kind of trust stays with a parent.
When you genuinely love a brand, you notice both what makes it special and where it could grow. The more I looked at Halcyon Nights, the more I felt there is real opportunity for the brand to be more easily discovered, better understood, and more confidently purchased online. That is why I'm writing.
Founding member at Konny, from a team of 2 to 100+. I built the brand and the global Shopify store, ran launches into Korea, the US, Australia, Japan and China, and handled marketing design and ad execution. Earning the trust of parents and gift-buyers online was my job for 5 years.
konnybaby.com ↗Korean-born baby carrier & kidswear brand, now loved by parents worldwide.
At Koala I worked across marketing, CX, engineering and operations, with my final eighteen months inside marketing on conversion. I built upsell structures, grew bundle purchases without promotions and improved the mobile PDP, then made sure it all actually shipped.
koala.com ↗Australia's much-loved online-first mattress & furniture brand.
The title said designer, but the last 2 years were all of ecommerce: I organised Shopify product structure and merchandising, ran and reported on Meta campaigns, read GA and Shopify data to decide the next move, and improved collection page SEO. Lately I use AI to analyse data and automate the repetitive work.
I've worked at 5 startups across Korea and Australia, 2 as a founding member. In a startup the website, products, campaigns, ads and data are all connected, and "not my job" doesn't exist. I see the connection points and move first.
Ecommerce & Digital Coordinator · Store operations · Content · Performance · UX
Run Shopify for brand and ecommerce clients, product pages, campaigns, Meta ads and GA4 analysis, and build the tools that tie operations to sales (dashboards, templates, AI-automated workflows).
Mattresses & furniture (AU/US/JP). Worked across marketing, CX, engineering and operations; final eighteen months inside marketing on customer journey and conversion, upsells, bundles and the mobile PDP.
Founding designer for a global baby-carrier brand (KR/JP/CN/global): built and led the design and content team across store, marketing and editorial, led the global rebrand, and set up the product-page and marketing template system as the company grew from 2 to 100+.
Founding designer for Korea's first paid-content crowdfunding platform: built a mobile-first funding platform and brand system that made intangible content feel worth buying, growing subscriptions and memberships.
Social commerce (eBay group). Took a curated overseas-fashion sub-brand's commerce UI from testing to launch, optimised mobile shopping on Android and iOS, and designed the TMON PLUS partner sales dashboard.
First UX/UI designer on a fast-growing ebook app: built a consistent design language across iOS, Android and web and an intuitive buy → download → read commerce flow.
Looking at Halcyon Nights, three questions came to mind first. Tap each one to see why.
How do we make it easier for the right customers to discover Halcyon Nights through Meta ads and SEO?
why? ↗Once they land on the site, how do we help them find what they want quickly and buy without hesitation?
why? ↗How do we use Shopify, ads, SEO and website data to make smarter calls on what to do next?
why? ↗Mums don't have time. On mobile, customers should be able to find what they want and buy it with confidence, right then and there.
Everything a busy mum decides with is lifted to the top: size, stock, fabric and delivery. The matching set lives inside the PDP itself, so confidence and order value both rise without touching the price.
Try it right here, or scan to open it on your phone.
This is a brand that can absolutely justify full price, without leaning on year-round sales or the next Warehouse Sale.
We run ads for every hero product, so the PDP has to close the sale on its own. I kept strengthening how each product's strengths are told on the page and analysed exactly where customers were dropping off. Drop-off keeps falling and revenue keeps climbing, at full price.
Great detail pages don't scale by hand. Working from the brand guide, I introduced an AI automation system that generates the imagery and the platform-ready HTML and PNG for each product page. Production cost, turnaround time and launch dates all came down.
The dynamic bundle flow I built at Koala: pick exactly what you want, save a little on top. Multi-item purchases became the default, no promotion required.
Instinct matters in ecommerce, but you still have to look at the numbers every week. One dashboard that joins Shopify, Meta, SEO and website data means every look ends in a small action the team takes straight away.
With AI reading the data daily, the small wins keep coming: sharper hero copy, fabric details moved higher, clearer preorder delivery info, best-selling prints given more weight. Repeated weekly, that's what moves conversion and revenue.
A dashboard is only useful if it ends in action. Every number here maps to a to-do the team can clear the same day. Small weekly wins like that compound into conversion and revenue.
Health snapshot, today's action list and inventory cover: numbers turned into next steps.
With prints and seasonality this strong, new arrivals and preorders can build genuine anticipation. But a preorder is a harder sell than a normal purchase: there's the wait, the sizing question, and the quiet worry it might be discounted later. It needs to feel less like a listing and more like a season campaign, with the website, ads, email and social all carrying the same message.
Preorders fail on doubt, not desire. Delivery dates, sell-out signals and a price promise all sit upfront, so it reads like a season campaign rather than a product listing.
In-stock ships today, preorder runs as a season campaign, and a price promise removes the discount worry.
The colours and prints make Halcyon Nights a naturally memorable gift brand: baby showers, newborn gifts, birthdays. But gift buyers want a fast answer to "what will they actually love?", and the journey gets long when customers have to piece everything together themselves. Matching sets, gift guides and ready-made bundles are a relatively quick win: easier choices for customers, and a higher average order value for the brand.
Gift buyers pay for certainty, not discounts. Occasion first, budget second, real-life bundles third. It's the same structure that made gift sets some of Konny's easiest revenue.
Gift guides by occasion, budget filters, and bundles built for real life.
I've done this before: Konny customers kept asking for gift options, and after we launched no-guesswork bundle sets, gift revenue hit record numbers.
This is about widening the paths people take to find the brand, without relying solely on ad spend. Customers who already know Halcyon Nights search for it by name. The ones who don't yet are searching in completely different words: baby gift Australia, colourful baby clothes, kids pyjamas Australia, baby zip suit, Australian kidswear, baby shower gift, sibling matching outfits.
Those searches can bring in customers meeting Halcyon Nights for the very first time. To me, SEO isn't about stuffing in keywords. It's about connecting the words customers actually use with the stories the brand tells best. Category pages like collections, gifting, babywear, matching sets and bedding could be tidied to be more search-friendly, and the artist stories could extend into journal or blog content that builds the brand's personality and its SEO at the same time:
SEO run as a routine, not a project: keywords mapped to actual Shopify pages, six collection pages tidied, and a 90-minute monthly loop any team member can keep running.
Keywords mapped to pages, six collections tidied, and a 90-minute monthly loop.
Ecommerce & Digital Direction · independent studio, AU & KR clients
Ecommerce Manager, UX/UI · mattresses & furniture, AU/US/JP
Lead Designer, founding member · baby carriers & kids essentials
Ecommerce Lead Designer, founding member · paid-content platform
Senior UX/UI Designer · social commerce (eBay group)
Ecommerce UX/UI Designer · ebook platform